Labors woes
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FRIENDLY advice for those Labor party officials during their soul searching.
If you think you need to go offshore and look for a campaign manager, then you still have a problem. When will you folk learn that we have some of the best minds in the world in our own back yard? ( see cringenomore blog)
I suggest you have a good look at what is on your home turf, start really listening to what people are saying and pay attention for a change instead of playing catch-up politics. Be a first-rate version of yourself, not a second-rate version of someone else.
Instead of aiming for the silver foxes why not encourage the thousands of young people who don't vote to actually engage in the decision-making process for their future.
For a change they may feel like they are contributing in a positive way.
Reverse the style of the ad campaigns from sledging to a feel-good experience. This, rather than fear, would stop voters from continually flicking stations.
While you are at it, secure policy advisers who actually know what they are talking about from personal experience rather than something they have read in a book.
Following these few measures at least will put your party on the path of some integrity, while at the same time giving politics a much better standing in the community.
Debrah Novak
Yamba, NSW
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